Email Marketing

It would not be wrong to say, communication has become a part of our daily routine and it cannot be avoided by anyone. For the same, a prevailing term comes into the picture which is, Email Marketing. Now most of do not know about what exactly email marking is, so let’s start with it.

What Is Email Marketing?

So basically, email marketing is a term which refer to sending email to multiple users simultaneously regarding any feature updates or any services introduced.

Let us understand with an example:

Let’s suppose you have registered on a job portal. So whenever new job or post arrives on the site, you receive a mail regarding that job or post. This email is not sent individually it is an automated mail which will be sent to all the users registered on that site.

 

The main purpose of email marketing is to generate leads and traffic on their websites.

Importance of Email Marketing

Email marketing opens the door to a wide variety of viewers, even the least experienced among us digitally.

Email marketing is highly cost-efficient. To fit all budgets, most email marketing software offer pricing packages. It is also one of the professional way to interact with client, your colleagues, etc.